Uses Of Video In The Corporate World

men sitting across from eachother

The use of video in every aspect of our everyday life is endless. The use of video in the corporate world however has many uses which range from advertising a product to corporate communications. Here are a few areas where the video is used in various aspects of marketing and within your office for different purposes


Using video whether it is through broadcasting commercials on the TV, advertising your product or service on a loop on big screens placed at strategic locations in the city, or simply an online advertisement, video production plays a massive role in getting the message out to the general public to boost brand name or to encourage sales.

You may need to contact a digital marketing agency Geelong to help you make your mark when it comes to advertising your product or service. It is easier to catch a person’s attention with a video rather than a boring leaflet and so the use of video is widely used in this area of the marketing sector of the corporate world

Product Demonstrations

Video Production plays a big role in product demonstrations. These kinds of videos are used to illustrate the launch of a new product or service to the production team, investors or the media, highlighting its special features and advantages of its use in comparison to the other competitive brands out there. This is also used to draw attention to the additional factors by which, and individual from the general public is quickly turned into a potential buyer. The use of video in this area could be used by the company to its greatest advantage.

Training Videos

The use of video in the training arena is greatly preferred by trainers and the trainees alike. Regular classroom style training methods for long periods of time bore the individuals a great deal. For example, much production based organizations such as garment factories hold classroom style training for their employees for long hours. That is why many organizations prefer to mix in a few video presentations to maintain and retain the employee’s interest in the training program.

Employee Orientations

Employee orientations are usually a long drawn event, which usually includes a member of the human resource team or the head of training and development taking time to welcome the new employees to their new place of work. This occasion is usually lecture based where the person in charge would first welcome the employees and then go onto brief them on the history, the do’s and don’ts and what to expect when working at the selected organization.

Weaving video into the orientation makes it less boring and requires less speaking on the part of the individual. He or she would be able to maintain the interest of their new employees and would create a much relaxed atmosphere. These are just a few uses of video in the corporate world. Looking into other such uses and implementing them in your office would allow you to reap the advantages of doing so.