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Content Policy

Yodel is committed to providing an advertising service with fair and consistent policies that benefit our users, advertisers, partners, and Yodel. To achieve this goal, we maintain high standards for ads accepted into the AdWords programme. The policy listed below complement our Terms and Conditions and describe Yodel's advertising policies with regards to products and services.

To run your ads on Google you must adhere to our content policy. Application of our policy will always involve an element of discretion and we reserve the right to reject or approve any ads.

Please note that the decisions we make concerning advertising in no way affect the search results we deliver.

Ads to pass drug tests

Advertising is not permitted for the promotion of products such as drug cleansing shakes and urine test additives.

Alcohol

Advertising is not permitted for the promotion of beer or hard alcohol.

Anti and Violence

Advertisements and associated websites may not promote violence or advocate against a protected group. A protected group is distinguished by their:

• Race or ethnic origin
• Colour
• National origin
• Religion
• Disability
• Sex
• Age
• Veteran status
• Sexual orientation/Gender identity

Ad text advocating against any organisation or person (public, private, or protected) is not permitted. Stating disagreement with or campaigning against a candidate for public office, a political party or public administration is generally permissible.

This standard applies to everyone who wants to advertise on Google, whether we agree with their viewpoint or not.

Bulk Marketing

Advertising of bulk marketing products is not permitted if the stated or implied use of the following products is unsolicited spam:

• Email lists that are not opt-in
• Bulk email software
• Bulk messaging

Cable Descramblers
and Black Boxes

Advertising is not permitted for products that descramble cable and satellite signals in order to get free cable services.

Cell Phone Jammers

Advertising is not permitted for the promotion of sites or products that enable illegal access of or tampering with software, servers, websites, cell phones or other communications or content delivery systems or devices.

Counterfeit Designer Goods

Advertising is not permitted for products that are replicas, or imitations, of designer goods.

Dialers

We do not permit advertising that is associated with dialers in any way.

Drugs and Drug
Paraphernalia

Advertising is not permitted for the promotion of drugs and drug paraphernalia. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.

Fake Documents

Advertising is not permitted for the promotion of fake IDs, passports, diplomas, and noble titles.

Fireworks/Pyrotechnic
Devices

Advertising is not permitted for the promotion of fireworks and pyrotechnic devices.

Gambling

Advertising is not permitted for online casinos, sports books, bingo, and affiliates with the primary purpose of driving traffic to online gambling sites.

Hacking and
Cracking Sites

Advertising is not permitted for the promotion of hacking or cracking. For example, sites must not provide instructions or equipment to illegally access or tamper with software, servers, or websites.

Miracle Cures

Advertising is not permitted for the promotion of miracle cures, such as 'Cure cancer overnight!'

Mod Chips

Advertising is not permitted for the promotion of mod chips, such as devices that unlock copyright protection.

Prostitution

Advertising is not permitted for the promotion of prostitution.

Sexual Content
(Adult)

Advertising is not permitted for the promotion of child pornography or other non-consensual material.

Solicitation of Funds

Only government-registered charities may solicit funds. Political fundraising is generally permitted.

Tobacco and Cigarettes

Advertising is not permitted for the promotion of tobacco or tobacco-related products.

Traffic Devices

Advertising is not permitted for the promotion of radar jammers, license plate covers, traffic signal changers, and related products.

Weapons

Advertising is not permitted for the promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles.